Posted Date : August 06,2019
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-13406
Government authority located in Georgia, USA; based organization looking for expert vendor for branding and marketing services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide branding and marketing services for developing a marketing strategy that sells individual campuses and caters to individual audiences.
- eager to move quickly and boldly to make a very public statement about its successes, its capabilities and its future
- Recommendations on a new brand articulation, and how it should be incorporated throughout the university’s current communications and marketing efforts (i.e. websites, advertisements, newsletters, banners, etc.), and future efforts
- Review of current media distribution, targets, and assessment strategies for effectiveness, and suggestions for any improvement to ensure we have an effective integrated media plan for engaging key internal and external constituencies
- Advertising/messaging strategies for the university as a whole, and also complementary tools for individual campuses and programs
- Recruit a diverse student body, both undergraduate and graduate
- Ways to enhance the visibility of campuses or programs to current and potential students
- Assess and review current brand assets, including analysis from our strategic planning processes and research from recent marketing analysis to analyze and determine the efficiency and effectiveness of our distinguishing characteristics, positioning, messaging, and creativity
- Develop and present branded templates based on brand concepts
- Create a plan to introduce the brand to the campus community, and ensure campus-wide acceptance.
(2) A mandatory conference will be held on August 16, 2019.
(3) All questions must be submitted in writing no later than August 21, 2019.
(4) Contract period will be one year.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: August 30,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
![]()
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-13406
Government authority located in Georgia, USA; based organization looking for expert vendor for branding and marketing services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide branding and marketing services for developing a marketing strategy that sells individual campuses and caters to individual audiences.
- eager to move quickly and boldly to make a very public statement about its successes, its capabilities and its future
- Recommendations on a new brand articulation, and how it should be incorporated throughout the university’s current communications and marketing efforts (i.e. websites, advertisements, newsletters, banners, etc.), and future efforts
- Review of current media distribution, targets, and assessment strategies for effectiveness, and suggestions for any improvement to ensure we have an effective integrated media plan for engaging key internal and external constituencies
- Advertising/messaging strategies for the university as a whole, and also complementary tools for individual campuses and programs
- Recruit a diverse student body, both undergraduate and graduate
- Ways to enhance the visibility of campuses or programs to current and potential students
- Assess and review current brand assets, including analysis from our strategic planning processes and research from recent marketing analysis to analyze and determine the efficiency and effectiveness of our distinguishing characteristics, positioning, messaging, and creativity
- Develop and present branded templates based on brand concepts
- Create a plan to introduce the brand to the campus community, and ensure campus-wide acceptance.
(2) A mandatory conference will be held on August 16, 2019.
(3) All questions must be submitted in writing no later than August 21, 2019.
(4) Contract period will be one year.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: August 30,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$