Posted Date : August 08,2019
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-13440
Government authority located in Georgia; USA based organization looking for expert vendor for marketing and branding services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide marketing research (both quantitative and qualitative), message and positioning development, and corporate identity and branding including development of a brand values statement; logo development and graphic standards; recommendations for brand rollout and implementation to include interactive and social medial marketing as well as traditional marketing, media and promotions; and recommendations for results tracking and measurement.
(1) Strategic Plan – The consultant will develop strategic objectives that will include implementation, management and ongoing promotion of the brand to include, but not be limited to the following:
A. Promotion of the use of the brand among many City of Brunswick and community agencies, groups and businesses while maintaining brand integrity.
B. Maintenance and consistency of brand image and messaging while providing suitable flexibility for the target audiences of the participating agencies.
C. Recommendation of ways to articulate the brand; define markets and promotional avenues; and advise on strategies to better promote and create brand awareness.
(2) Creative/Development of Brand – The consultant will develop creative elements that include design concepts, logos, messages, mission statement, tagline, and other products to support the overall brand initiative. A minimum of three distinct creative options must be presented, based on the results of the research. The selected logo design (including the possibility of current logo) will be delivered with a style manual and guidelines for use and the capability of use in the following:
A. Print and electronic advertising
B. Website design
C. Media placement
D. Public Relations
E. Events
F. Templates
(3) Implementation Plan – The consultant will develop an action plan for implementation of the brand in enough detail to allow Steering Committee to understand the approach and work plan. An Action Plan should include, but not be limited to the following:
a. Estimated costs/budget associated with the implementation process.
b. Proposed timelines for development of creative elements.
c. Recommended positioning logo and brand guidelines.
d. Implementation plans for brand identity applications and brand identity maintenance plan.
(4) Evaluation Plan - The consultant will develop a plan for ongoing evaluation of the brand’s effectiveness and reporting of results of the strategy to the Steering Committee, key stakeholders and the public.
(2) All question must be submitted no later than August 19, 2019.
[C] Eligibility:
Onshore (USA Only)
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: September 02,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-13440
Government authority located in Georgia; USA based organization looking for expert vendor for marketing and branding services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide marketing research (both quantitative and qualitative), message and positioning development, and corporate identity and branding including development of a brand values statement; logo development and graphic standards; recommendations for brand rollout and implementation to include interactive and social medial marketing as well as traditional marketing, media and promotions; and recommendations for results tracking and measurement.
(1) Strategic Plan – The consultant will develop strategic objectives that will include implementation, management and ongoing promotion of the brand to include, but not be limited to the following:
A. Promotion of the use of the brand among many City of Brunswick and community agencies, groups and businesses while maintaining brand integrity.
B. Maintenance and consistency of brand image and messaging while providing suitable flexibility for the target audiences of the participating agencies.
C. Recommendation of ways to articulate the brand; define markets and promotional avenues; and advise on strategies to better promote and create brand awareness.
(2) Creative/Development of Brand – The consultant will develop creative elements that include design concepts, logos, messages, mission statement, tagline, and other products to support the overall brand initiative. A minimum of three distinct creative options must be presented, based on the results of the research. The selected logo design (including the possibility of current logo) will be delivered with a style manual and guidelines for use and the capability of use in the following:
A. Print and electronic advertising
B. Website design
C. Media placement
D. Public Relations
E. Events
F. Templates
(3) Implementation Plan – The consultant will develop an action plan for implementation of the brand in enough detail to allow Steering Committee to understand the approach and work plan. An Action Plan should include, but not be limited to the following:
a. Estimated costs/budget associated with the implementation process.
b. Proposed timelines for development of creative elements.
c. Recommended positioning logo and brand guidelines.
d. Implementation plans for brand identity applications and brand identity maintenance plan.
(4) Evaluation Plan - The consultant will develop a plan for ongoing evaluation of the brand’s effectiveness and reporting of results of the strategy to the Steering Committee, key stakeholders and the public.
(2) All question must be submitted no later than August 19, 2019.
[C] Eligibility:
Onshore (USA Only)
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: September 02,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$